For new-task buying, a good salesperson will try to contact the potential customer's:

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For new-task buying, a good salesperson will try to contact all of the above-mentioned parties. Deciders are the individuals who make the final decision about purchasing a product, gatekeepers control access to the decision-makers, influencers can impact the decision-making process, and buyers (purchasing managers) are responsible for executing the purchase. It is essential to reach out to all of these individuals to ensure a successful sale.

For New-Task Buying, a Good Salesperson Will Try to Contact