Tammi Soloft has itchy eyes and a stuffy nose, and suddenly becomes aware of many TV ads for allergy products that she never noticed before. This illustrates:
A) selective exposure.
B) selective perception.
C) selective retention.
D) reinforced cognition.
E) None of the above.

Question

Quizplus · Accepted Answer

Tammi Soloft's experience illustrates selective exposure, where she is more likely to pay attention to and seek out information relevant to her current needs or interests. In this case, her allergy symptoms increase her sensitivity to ads for allergy products. Selective perception is the process of interpreting information in a way that is consistent with existing beliefs or attitudes, and selective retention is the tendency to remember information that is consistent with those beliefs or attitudes. Reinforced cognition refers to the strengthening of existing beliefs or attitudes through repetition or consistent reinforcement, but this term is not applicable to Tammi's situation.

Tammi Soloft Has Itchy Eyes and a Stuffy Nose, and Suddenly