When listening to music on the radio, many consumers automatically switch stations when commercials begin to run, and they search until they find another station that is playing music. This tendency is an example of:
A) Selective exposure.
B) Selective perception.
C) Selective retention.
D) Selective learning.
E) Selective reception.

Question

Quizplus · Accepted Answer

Selective exposure refers to the tendency of individuals to choose only that information which they want to receive or select certain media outlets based on their personal preferences, interests, or beliefs. In this case, listeners are selecting the station that only plays music and switching away from stations that have commercials. Therefore, the best choice is A) Selective exposure.

When Listening to Music on the Radio, Many Consumers Automatically