Carmela Sanchez is planning to buy a pair of running shoes. Recently, she has been noticing more Adidas advertising in magazines. This is an example of:
A) a physiological need.
B) dissonance.
C) need satisfaction.
D) selective exposure.
E) a consumer expectation.

Question

Quizplus · Accepted Answer

This is an example of selective exposure, as Carmela is actively seeking out or noticing advertising for a specific brand.

Carmela Sanchez Is Planning to Buy a Pair of Running