A marketing manager who wants to apply the "hierarchy of needs" model should keep in mind that:
A) most consumers are already satisfied and promotion will be needed to "create a need."
B) the same marketing mix might satisfy two or more levels of need.
C) not enough attention is focused on physiological needs.
D) "social needs" focus on the psychological variables in consumer behavior.
E) None of these alternatives is correct.

Question

Quizplus · Accepted Answer

The hierarchy of needs model suggests that individuals have different levels of needs that must be satisfied in a specific order, starting with physiological needs such as food and shelter, followed by safety needs, social needs, esteem needs, and finally self-actualization needs. A marketing manager should keep in mind that different marketing mix strategies may be used to satisfy two or more levels of need in the hierarchy, depending on the target audience and their individual needs. It is not necessary to "create a need" through promotion, as individuals already have a natural inclination to satisfy their needs. Additionally, while social needs focus on psychological variables, physiological needs cannot be ignored as they are the most basic needs required for survival.

A Marketing Manager Who Wants to Apply the "Hierarchy of Needs