When consumers screen out or modify ideas, messages, and information that conflict with previously learned attitudes and beliefs, this is called:
A) cognitive perception.
B) selective perception.
C) selective retention.
D) conscious perception.
E) selective exposure.

Question

Quizplus · Accepted Answer

Selective perception refers to the tendency of people to screen out or modify ideas, messages, and information that conflict with previously learned attitudes and beliefs. It occurs when a person is exposed to more information than they can process and they must filter out some information to focus on what's most relevant to them.

When Consumers Screen Out or Modify Ideas, Messages, and Information