When studying consumer needs, a marketer should:
A) know that a product may be a want or a need depending on what the consumer has learned during his/her life.
B) try to understand how the marketing mix can satisfy a set of needs, rather than only one.
C) realize that he or she cannot create needs, merely identify them.
D) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

All of the alternatives are correct. A product can be a want or a need depending on the consumer's perception, experience, and education. Understanding how a product can satisfy a set of needs is crucial for effective marketing. Finally, a marketer cannot create a need, but only identify and cater to existing ones.

When Studying Consumer Needs, a Marketer Should