Motivation theory
A) suggests that most products must fill more than one need at a time.
B) suggests that we are obsessed with lower-level needs.
C) explains why marketing efforts targeted at affluent consumers should always focus on lower-level needs.
D) suggests that individuals choose a specific response depending on cues.
E) emphasizes that, for greatest satisfaction, higher level needs should not be our focus.

Question

Quizplus · Accepted Answer

Motivation theory suggests that products often fulfill multiple needs simultaneously, addressing both lower-level and higher-level needs.

Motivation Theory