Which of the following statements about learning is NOT correct?
A) Satisfaction with a product purchase is reinforcement.
B) Repeated reinforcement is likely to lead to routine buying.
C) A marketing manager can use a package as a "cue."
D) Reinforcement in the learning process weakens the relationship between a cue and a response.
E) Almost all consumer behavior is learned.

Question

Quizplus · Accepted Answer

Reinforcement in the learning process strengthens the relationship between a cue and a response, not weakens it.

Which of the Following Statements About Learning Is NOT Correct