On his way to a GM dealership to pick up a new truck he has purchased, Ian Mann hears a Ford ad that says that Ford trucks have more power than Chevy trucks. Ian thought that the ad said that the Chevys had more power. This illustrates
A) selective perception.
B) learning.
C) selective retention.
D) reinforcement.
E) selective exposure.

Question

Quizplus · Accepted Answer

This scenario demonstrates selective perception, as Ian's interpretation of the advertisement was influenced by his pre-existing belief about Chevy trucks having more power. He selectively perceived the ad as supporting his existing belief, rather than accurately interpreting the message presented.

On His Way to a GM Dealership to Pick Up