The marketing management process consists of (1) planning marketing activities, (2) directing the implementation of the plans, and (3) controlling these plans.
Correct Answer:
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Q3: Finding attractive opportunities and developing profitable marketing
Q7: A marketing strategy specifies a target market
Q9: The two parts of a marketing strategy
Q10: A marketing strategy is composed of two
Q12: Mass marketing means focusing on some specific
Q13: The mass marketing approach is more production-oriented
Q14: Planning, implementation, and control are basic jobs
Q15: A marketing mix consists of the uncontrollable
Q18: Strategic planning is a top management job
Q38: Potential customers are all alike.
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