Differentiation refers to the ______________ of the firm's marketing mix to meet the needs of the target market.

Question

Quizplus · Accepted Answer

Differentiation means creating a unique product or service that stands out from the competition. This requires altering the marketing mix (i.e. product, price, promotion, and place/distribution) to meet the specific needs of the target market. Option A is incorrect because similarities would not set a product apart from its competitors. Option C is incorrect because unsuitability implies that the marketing mix is not properly aligned with the target market's needs, which would result in lost sales. Option D is incorrect because willingness does not make sense in the context of differentiation.

Differentiation Refers to the ______________ of the Firm's Marketing Mix