In a firm which practices the marketing concept, the efforts of each functional department are guided by what it does best.
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Q102: Customer value is just another term for
Q109: Customer value is the difference that a
Q115: There are no functional departments in a
Q115: Adopting the marketing concept requires that a
Q120: Adoption of the marketing concept is now
Q130: In marketing, it is the manager's viewpoint
Q133: It is more costly for firms to
Q135: Often the best way for a firm
Q136: Offering superior customer value is especially important
Q140: When it comes to customer value, it
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