Customer value is the difference that a customer sees between the benefits of a firm's offering and the costs of obtaining those benefits.

Question

Quizplus · Accepted Answer

This statement is true. Customer value is often measured by the perceived benefits of a product or service versus the total cost of acquiring and using it. The benefits can be functional or emotional, and the cost can include both monetary and non-monetary factors such as time and effort.

Customer Value Is the Difference That a Customer Sees Between