Viewing marketing as a social process focuses on

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Viewing marketing as a social process emphasizes the impact of marketing on society as a whole, including the social and ethical responsibility of businesses, distribution of resources, and the overall impact on the environment and consumers. This falls under the umbrella of macro-marketing, which studies the entire marketing system and its impact on society. Nonprofit organizations, command economies, and micro-marketing are more specific subsets of marketing and are not directly related to the social process aspect.

Viewing Marketing as a Social Process Focuses on