MACRO-marketing:
A) is concerned with the activities performed by individual business organizations.
B) tries to match heterogeneous supply capabilities with heterogeneous demands for goods and services.
C) is concerned with how effectively and fairly an individual business organization performs.
D) assumes that the effectiveness and fairness of all macro-marketing systems must be evaluated in terms of the same social objectives.
E) All of the above are true.
Correct Answer:
Verified
Q182: Viewing marketing as a social process focuses
Q182: Marketing will not happen unless:
A) e-commerce is
Q184: Looking at marketing as a social process
Q184: If the family units on a South
Q185: Societies need a macro-marketing system
A) to help
Q189: Marketing could NOT take place without:
A) intermediaries.
B)
Q191: Marketing is NOT needed in a _
Q192: Effective marketing should begin with
A) an effort
Q198: Marketing should
A) begin with the production process.
B)
Q200: Which of the following statements about marketing
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