Accepting the "marketing concept" means that a firm should have a ______________ orientation.

Question

Quizplus · Accepted Answer

Accepting the marketing concept means that a firm should have a marketing orientation, which involves focusing on meeting the needs and wants of customers through the entire value chain, from product development to post-purchase service. A production orientation focuses on maximizing production efficiency, while a sales orientation centers on pushing products onto customers regardless of their needs or wants. Therefore, A and B are incorrect options. D and E are also incorrect as the question only asks for the best choice(s), not all possible choices.

Accepting the "Marketing Concept" Means That a Firm Should Have