In the American Marketing Association's Statement of Ethics, which ethical value stresses a firm's attempts to recognize the basic human dignity of its customers?

Question

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The ethical value that stresses a firm's attempts to recognize the basic human dignity of its customers is Respect. This is reflected in the American Marketing Association's Statement of Ethics, which emphasizes the importance of treating customers with respect in all marketing activities, including advertising, promotion, and selling. The other ethical values listed in the question (Citizenship, Honesty, Openness, and Responsibility) are also important, but they are focused on different aspects of ethical marketing behavior.

In the American Marketing Association's Statement of Ethics, Which Ethical