Institutional advertising may try to inform, persuade, or remind, but it usually focuses on the name and prestige of an organization or industry.

Question

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Institutional advertising is primarily aimed at promoting the reputation and identity of an organization or industry, rather than selling a specific product or service. It can try to inform, persuade, or remind, but ultimately its main goal is to create a positive perception of the institution or industry in the minds of the target audience.

Institutional Advertising May Try to Inform, Persuade, or Remind, but It