Competitive advertising which makes specific brand comparisons-using actual names-is ______________ advertising.

Question

Quizplus · Accepted Answer

Comparative advertising aims to directly compare and contrast the features and benefits of two or more brands, usually by using specific names of competitors. This type of advertising is often used to position the advertised brand as superior or preferable in some way to the competition.

Competitive Advertising Which Makes Specific Brand Comparisons-Using Actual Names-Is ______________