Regarding message planning and the AIDA model:
A) "getting action" is the final and easiest step in the process.
B) focusing on one unique selling proposition is one way to arouse desire.
C) a successful attention-getting device assures "holding interest."
D) "arousing desire" is the first and hardest step in the process.
E) All of these alternatives are correct.
Correct Answer:
Verified
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