The passage states that smaller advertising agencies will continue to play an important role despite the creation of larger agencies. Option A is incorrect as it assumes that all firms have the capability to do their own advertising work. Option B is incorrect as it is a generalization and not all advertising agencies require long-term contracts. Option D is incorrect as it assumes that advertising agencies specialize in one particular type of work.

Solved

Advertising Agencies

Question 275

Multiple Choice

Advertising agencies

A) can be helpful, but they are always more expensive than a firm doing its own advertising work.
B) must be selected very carefully since most agencies require long-term contracts.
C) that are smaller in size will probably continue to play an important role despite the creation of mega-agencies.
D) usually specialize in one particular type of work, such as sales promotion planning or website design.
E) None of these alternatives is correct.

Correct Answer: