David Oreck advertises Oreck vacuum cleaners via commercials that run on national radio programs. He encourages consumers to "…try my 8-pound Oreck vacuum for free for 30 days," and to return it if they aren't satisfied. He then provides an easy-to-remember toll-free telephone number that consumers can use to place orders. Regarding the AIDA model, the free-trial period and availability of a toll-free number are devices used mainly to:

Question

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The free-trial period and toll-free number are used to obtain action from consumers, specifically to encourage them to place an order for the Oreck vacuum cleaner.

David Oreck Advertises Oreck Vacuum Cleaners Via Commercials That Run