Rothbart Inc. has a quality control manager, order-taking salesperson and financial manager as part of the personnel involved in helping to improve a customer relationship. Which of the following approaches is Rothbart using?

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Rothbart Inc. is using team selling approach as they have a quality control manager, order-taking salesperson, and financial manager working together to improve customer relationship. Team selling approach involves a group of people from different areas of the organization coming together to sell to a customer or prospect.