A good marketing manager organizing a new sales force knows that:

Question

Quizplus · Accepted Answer

The marketing manager should be aware that team selling may be necessary, as different skills may be needed to close a sale. Starting with a small number of salespeople may also be helpful for testing and adjusting the sales approach before expanding the team. Starting new sales reps on major accounts may not be the best approach, as they may not have the necessary experience or knowledge yet. A major accounts sales force is typically used to sell to larger, strategic customers rather than small retailers. Therefore, option C is the best choice.

A Good Marketing Manager Organizing a New Sales Force Knows