Charles Brothers Bakery's sales efforts to local schools emphasizes personal selling without any e-commerce support. If Charles Brothers Bakery is doing things right, we would expect that the situation of selling to schools requires:

Question

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Selling to schools, especially in the education sector, requires building strong relationships with key decision-makers such as principals and school board members. Personal selling is critical in establishing trust, understanding their needs, and providing customized solutions. Additionally, the purchasing process in schools often involves complex procurement procedures, so there's a low degree of standardized information exchange.

Charles Brothers Bakery's Sales Efforts to Local Schools Emphasizes Personal