The Selling Formula Approach

The selling formula approach

A) makes some general benefit statements to get the customer's attention and interest.
B) starts with a prepared presentation outline approach and leads the customer through some logical steps to a final close.
C) involves developing a good understanding of the individual customer's needs before trying to close the sale.
D) uses a memorized presentation that is not adapted to each individual customer.
E) is a problem-solving approach in which the customer and salesperson work together to satisfy the customer's needs.