The selling formula approach:
A) Starts out much like the consultative selling approach.
B) Makes some general benefit statements to get the customer's attention and interest.
C) Follows a series of logical steps based on some knowledge of the target customer.
D) Becomes identical to the prepared sales presentation as the salesperson approaches an opportunity to close the sale.
E) All of these are correct for the selling formula approach.
Correct Answer:
Verified
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