To encourage potential buyers to purchase a ticket to its upcoming concert, a rock band posts a YouTube video of an earlier performance on the website of its next performance. This is an example of:
A) single-customer marketing.
B) advertising.
C) publicity.
D) personal selling.
E) sales promotion.

Question

Quizplus · Accepted Answer

This is an example of publicity because the band is using a non-paid form of communication (posting a video on YouTube) to create awareness and interest in their upcoming performance.

To Encourage Potential Buyers to Purchase a Ticket to Its