Which of the following are sales promotion activities aimed at the company's own sales force?
A) Aisle displays
B) Bonuses
C) Point-of-purchase materials
D) Trade shows
E) Frequent buyer programs

Question

Quizplus · Accepted Answer

Bonuses are a sales promotion tool aimed at the company's own sales force. They serve as an incentive for the sales representatives to achieve their sales targets and ultimately contribute to the overall sales of the company. Aisle displays, point-of-purchase materials, trade shows, and frequent buyer programs are not aimed at the company's own sales force.

Which of the Following Are Sales Promotion Activities Aimed at the Company's