Which of the following sales promotion activities is aimed primarily at wholesalers and retailers of a product?
A) Promotion allowances
B) Point-of-purchase materials
C) Coupons
D) Portfolios
E) Bonuses

Question

Quizplus · Accepted Answer

Promotion allowances are aimed at incentivizing wholesalers and retailers to carry and promote a product. They typically involve discounts or rewards for achieving certain sales targets or purchasing volumes. Point-of-purchase materials, coupons, and bonuses are aimed more directly at consumers. Portfolios are not a common sales promotion activity.

Which of the Following Sales Promotion Activities Is Aimed Primarily