A car company sent three automobile magazines some technical information and explanations about the features of its innovative new model. One of the magazines later printed a story about the car. This is an example of:
A) personal selling.
B) advertising.
C) publicity.
D) sales promotion.
E) None of these is a good answer.

Question

Quizplus · Accepted Answer

The situation described is an example of publicity, as the car company sent information to the magazines with the hope that they would write an article about the new model. The article was not paid for by the company, as would be the case with advertising, and no direct selling was involved, ruling out options A and D.

A Car Company Sent Three Automobile Magazines Some Technical Information