Sales promotion can be aimed at:
A) intermediaries.
B) a company's own sales force.
C) final consumers or users.
D) Any or all of these is correct.

Question

Quizplus · Accepted Answer

Sales promotion can be aimed at intermediaries, a company's own sales force, and final consumers or users. It can be used to motivate intermediaries to stock and sell a company's products, encourage a company's own sales force to push certain products, and entice final consumers or users to make a purchase. Therefore, any or all of these options are valid targets for sales promotion.

Sales Promotion Can Be Aimed At