Point-of-purchase materials is a sales promotion activity aimed at
A) distributors.
B) company's own sales force.
C) intermediaries.
D) retailers.
E) final consumers.

Question

Quizplus · Accepted Answer

Point-of-purchase materials are designed to attract the attention of final consumers at the place where they make purchasing decisions, typically in retail environments.

Point-Of-Purchase Materials Is a Sales Promotion Activity Aimed at