To assess products through the eyes of the consumer, managers should:
A) focus on tangible product components.
B) focus on production quality.
C) focus on pricing.
D) focus on the total satisfaction and benefits for users.
E) focus on eye-catching packaging.

Question

Quizplus · Accepted Answer

To truly assess products through the eyes of the consumer, managers should focus on the total satisfaction and benefits for users. This means considering not just tangible product components, but also intangible factors such as customer service, post-purchase support, and overall user experience. Pricing and packaging can also be important factors, but they should be considered in the context of the overall value proposition for consumers. Production quality is important, but it is just one element of overall product satisfaction.

To Assess Products Through the Eyes of the Consumer, Managers