Which of the following is NOT true when comparing goods and services?
A) Customers rely more heavily on recommendations when purchasing goods as compared to services.
B) Services are intangible while goods are tangible.
C) Goods are easily stored while services cannot be stored.
D) It is easier to produce consistent quality goods as compared to services.
E) Services are usually produced in front of customers, whereas goods are not.

Question

Quizplus · Accepted Answer

Customers rely more heavily on recommendations when purchasing services as compared to goods. This is because services are intangible and cannot be evaluated beforehand, therefore customers rely on word-of-mouth and recommendations to choose service providers.

Which of the Following Is NOT True When Comparing Goods