Consumer product classes are based on ______________, while business product classes are based on ______________.
A) how the product is to be used, the price for the product
B) how consumers shop for the product, how the product is to be used
C) the price of the product, the quality of the product
D) how the product is produced, how the product is sold
E) how the product is sold, how the product is produced

Question

Quizplus · Accepted Answer

Consumer product classes are categorized based on shopping habits (convenience, shopping, specialty, and unsought goods), while business product classes are categorized based on their intended use in the production process or company operations (raw materials, processed materials, component parts, major equipment, accessory equipment, supplies, and services).

Consumer Product Classes Are Based on ______________, While Business Product