Consumer product classes are based on
A) the level of derived demand.
B) how consumers think about products.
C) what types of business products were used to produce them.
D) how consumers will use the products.
E) how new and innovative the products are.

Question

Quizplus · Accepted Answer

Consumer product classes are based on how consumers think about products, categorizing them into convenience, shopping, specialty, and unsought products based on consumer buying behavior and decision-making processes.

Consumer Product Classes Are Based on