The text's consumer product classes are based on:
A) each product's price level.
B) the way consumers think about and shop for products.
C) the channel(s) of distribution used for each product.
D) the nature of the product and how it will be used.
E) how the product is produced.

Question

Quizplus · Accepted Answer

The text's consumer product classes are based on the way consumers think about and shop for products. The five consumer product classes are convenience products, shopping products, specialty products, unsought products, and organization marketing. They are categorized based on how consumers perceive and purchase these products.

The Text's Consumer Product Classes Are Based On