The big difference between the consumer products market and the business products market is
A) demand.
B) derived demand.
C) supply.
D) availability.
E) price sensitivity.

Question

Quizplus · Accepted Answer

The big difference between the consumer products market and the business products market is derived demand. In a consumer products market, products are bought for personal use or consumption, while in the business products market, products are bought to produce other products or services. Business products are therefore purchased based on the demand for the final product or service they are being used to create, rather than being bought for personal use. This creates a significant difference in the way businesses make purchasing decisions compared to individual consumers.

The Big Difference Between the Consumer Products Market and the Business