Marketing research:
A) usually requires complex statistical techniques, so marketing managers should leave planning of the research to the research specialists.
B) is likely to be more effective when guided by the strategy planning framework.
C) should gather as much information as possible.
D) begins by analyzing the situation.
E) All of these alternatives about marketing research are correct.

Question

Quizplus · Accepted Answer

Marketing research is likely to be more effective when guided by the strategy planning framework. This framework helps to ensure that the research is focused on the most important questions, uses appropriate research methods, and the research findings can be used to inform decision-making.

Marketing Research