Data that has already been collected or published is:
A) useful data.
B) secondary data.
C) primary data.
D) free data.
E) rarely-if ever-useful for marketing decision making.

Question

Quizplus · Accepted Answer

Secondary data refers to data that has already been collected or published, which can be used by marketers to supplement their own primary data collection efforts. While primary data is often preferred, secondary data can be useful in many circumstances, particularly for cost-effective and efficient research. Therefore, option B is the correct answer.

Data That Has Already Been Collected or Published Is