Which of the following statements about a situation analysis is False?
A) A situation analysis is mainly a study of new information that is not already available.
B) A situation analysis may involve informal discussions with knowledgeable people.
C) A situation analysis may help educate a researcher who is dealing with an unfamiliar subject.
D) A situation analysis should include finding relevant secondary data.
E) None of these statements about a situation analysis is False.
Correct Answer:
Verified
Q142: When a marketing manager scans a firm's
Q143: Regarding the marketing research process, defining the
Q144: A situation analysis
A) usually involves formal talks
Q145: Secondary data
A) may provide some background, but
Q146: Data that has been collected or published
Q148: Which of the following statements concerning secondary
Q149: A company that sells equipment through independent
Q150: Data that has already been collected or
Q151: A situation analysis is highly beneficial to
Q152: Marketing research:
A) usually requires complex statistical techniques,
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