Opportunities which fall into the red boxes in the General Electric "strategic planning grid" are growth opportunities.
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Q130: Consumer products that are linked to cultural
Q131: GE's strategic planning grid considers two dimensions-industry
Q132: In international markets marketing managers usually have
Q133: Forecasts of the probable results of implementing
Q134: Most industrial products tend to be near
Q136: The profit potentials of alternative strategic plans
Q137: Marketing managers should remember that there are
Q138: Using the General Electric strategic planning grid,
Q139: The GE "stop-light" evaluation method is a
Q140: Sustainability, as a screening criteria, supports the
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