Using the General Electric strategic planning grid, an opportunity rated "medium" in terms of both industry attractiveness and business strengths is an opportunity that the firm should always avoid.

Question

Quizplus · Accepted Answer

An opportunity rated "medium" in both industry attractiveness and business strengths on the GE strategic planning grid is typically considered a "hold and maintain" opportunity. While it may not be the most attractive opportunity, the firm's current strengths make it worth considering and maintaining. It is not an opportunity that should always be avoided.

Using the General Electric Strategic Planning Grid, an Opportunity Rated