The GE "stop-light" evaluation method is a very objective approach because GE feels there are too many possible errors if it tries to use subjective criteria for judging "attractiveness" or "strength."

Question

Quizplus · Accepted Answer

The GE "stop-light" evaluation method, while aiming to simplify the evaluation process, still incorporates subjective judgments in assessing market attractiveness and business strength, as these assessments often involve qualitative factors and managerial judgment.

The GE "Stop-Light" Evaluation Method Is a Very Objective Approach