Which of the following is not a part of the direct market environment for Starbucks?
A) McDonald's and its coffee.
B) Starbucks objective to open 50 new stores in the United States in 2014.
C) Rising interest rates worldwide.
D) High awareness of Starbucks brand name.
E) Growing interest in brewed cacao a prospective competitor for coffee.

Question

Quizplus · Accepted Answer

Rising interest rates worldwide are not a direct part of Starbucks' market environment as they are a macroeconomic factor that affects the overall economy rather than the specific coffee industry or Starbucks' operations. The other options are all directly related to Starbucks' market environment, including competitors (A and E), company objectives (B), and brand awareness (D).

Which of the Following Is Not a Part of the Direct