Setting objectives and strategies for the whole company is a job performed by:
A) marketing managers.
B) the company's accountants.
C) top executives.
D) shareholders.
E) the marketing department.

Question

Quizplus · Accepted Answer

Setting objectives and strategies for the whole company is the responsibility of top executives, such as the CEO, COO, and other high-level managers. They are responsible for making decisions that will impact the entire organization and aligning these decisions with the company's overall goals and vision. Marketing managers, the marketing department, and accountants may have a role in developing specific marketing or financial objectives, but the company's leaders are ultimately responsible for creating and implementing a comprehensive strategy. Shareholders, while they may provide input or feedback, are not typically involved in day-to-day decision making or strategy development.

Setting Objectives and Strategies for the Whole Company Is a Job