Of the following, the last objectives that a firm should specify are its
A) company objectives.
B) marketing objectives.
C) promotion objectives.
D) advertising objectives.
E) price objectives.

Question

Quizplus · Accepted Answer

Advertising objectives are typically more specific and detailed, and they are derived from broader marketing and company objectives, making them among the last to be specified.

Of the Following, the Last Objectives That a Firm Should