In a firm's hierarchy of objectives, the top-level objectives that guide all other objectives are known as:
A) R&D objectives.
B) company objectives.
C) price objectives.
D) personal selling objectives.
E) marketing objectives.

Question

Quizplus · Accepted Answer

The top-level objectives that guide all other objectives in a firm's hierarchy are known as company objectives. These goals are typically derived from the company's mission and vision statements and are focused on overall organizational success. R&D, price, personal selling, and marketing objectives are typically lower-level objectives that support the achievement of the company's top-level goals.

In a Firm's Hierarchy of Objectives, the Top-Level Objectives That